Balsa crankbaits have a mystique about them, especially the ones of yesteryear. Several major tournaments have been won on old Bagley balsa crankbaits. The Big O was a staple among tournament anglers for years, and it still stays hidden in the secret arsenal of savvy competitors.
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| A fine example of a WEC crankbait. |
The norm for the last several years has been to manufacture plastic crankbaits with the advent of injection molding. Of course there are still great wood crankbaits like the Rapala DT series, Bagley and others, but in recent years custom balsa crankbait makers have garnered an almost cult following, no lie.
East Tennessee has long been a hotbed of shallow wood crankbaits. Lee Sisson, Jim Bagley and Boots Anderson come to mind. While there aren’t many, there are a few custom crankbait makers out there, including one well-known name....
Ed Chambers, the owner of Zoom Bait Company, is a true tinkerer. He’s always working on some new idea, whether that’s in plastics or in his crankbait company, WEC. WEC literally stands for William Ed Chambers. Terry Brown joked that it meant Winning Easy Cash. Chambers got a big kick out of that.
Chambers has been carving and painting crankbaits for many years, and his WEC baits are another labor of love for him. He wants a crankbait to be a certain profile with a certain action with a certain paint job, and he goes to work to make something that doesn’t exist on the market. While he has automated many of his processes, he still paints every single crankbait and engraves his initials and the bait’s name on every bill. That doesn’t sound like a lot until you consider the WEC operation makes 31 different models of baits, and each bait can have as many as 55 steps just to paint a finished crankbait. Then there is the matter of cutting the balsa, smoothing the crankbait, inserting hook hangers, bills, line-ties, weights to balance the action, hooks, paint, engraving and packaging.
Because each bait is so incredibly labor intensive, Chambers only puts out about 4,000 crankbaits a year, but because he puts so much attention into each bait, everything about it is precision
yet uniquely personal. He lays at night thinking about how to improve line ties and lip
angles to make a bait swim or act a certain way. He has bins and bins of crankbaits,
parts, lips, hundreds of different size insert weights, hook hangers, wire hangers for line
ties and more in various rooms of his WEC facility. In fact the facility itself is something
special.
The WEC plant is where Zoom originally started. It’s basically built like a gypsy colony.
As the demand outgrew their machines, they had to make more space. Originally
starting in an old horse barn, they poured a slab foundation and put two injection
molding machines together to get the shop started. As they added machines, they’d pour another section of concrete. As they filled the barn, they added on to it. As that addition filled, they’d add another building or trailer and then deck and cover walkways between the buildings. When Zoom finally moved to their current plant, this became a place for Ed to start his other hobby – crankbaits.
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| Ed Chambers hand paints each WEC Crankbait |
Now the wings are separated by function. Everything from cutting, priming, painting,
inserting lips and packaging are in all different areas of the colony. Our favorite part was
Ed’s famous test tank. It looked like nothing more than an old bait tank for keeping
minnows, but it sort of fits with Ed’s simple philosophy of identifying a problem and putting a simple solution to it. When he wanted to see how effective a crank was on a laydown, he literally put a 2x4 in the water at an angle and swam his crankbaits over the log with a half a rod and some monofilament.
Chambers keeps his own private tackle room at the WEC Plant, and it’s plain to see that
the owner of two incredible bait companies is just a common fisherman like the rest of
us. As we went through the plant, Chambers would stop and show us things that were so
cool, we had a hard time keeping a straight face and not smiling like little kids on a shopping spree in Toys R Us. He pulled out a tray of finished crankbaits all painted but hooks yet. Then upon closer inspection we noticed the bills were missing “I leave the bills out until the very end,” Chambers said with a sly grin aimed at Eddie Wortham and Chris Baxter, two of his lead guys at Zoom and very avid anglers. “Otherwise some of these baits might accidentally walk out of here.” We all got a big chuckle out of that. Chambers’ laugh really shows the fun and love he has for making crankbaits. That’s something we as avid anglers love to see in any company – a true love for fishing and the products they make.
Basically from what we could gather, a WEC crankbait is first cut from an automated
machine that Lee Sisson built but Chambers later revamped and reworked to do what he
needed it to do. He inserts a metal die into the middle of the machine. Two rotors follow
along the contour of the die and the machine cuts two halves of balsa to precisely
match the die. Then the weights and hook hangers are inserted. Then the baits are smoothed of all
their rough edges. From there each bait goes to be primed. Then the baits are allowed to
dry anywhere from 24 to 48 hours. Then the baits move to the paint room where
Chambers hand paints every single crankbait. After that, he has some help with hooks
and packaging, but not until he’s etched his initials and the crankbait’s name into the bill.
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| Ed Chambers stands next to one of his crankbait carvers |
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| Ed Chambers etches every bill with his initials. |
We asked him how long it takes him to make a crankbait. But he had a hard time quantifying it because it’s all done in batches. First a batch is cut. Then a batch is assembled. Then a batch is primed. Then each bait is individually painted. Then each bait is signed. Then each bait is hooked and packaged. It might take several days from start to finish for a bait to be approved for shipping. Because he keeps such tight controls on everything and the baits have been tuned to perfection in the water, he can be assured that the customer is getting the finest creation he can make.
We’ve thrown the Tapp and E2 a bunch. In fact, the Tapp was the first custom crankbait I ever bought. So we had been familiar with his baits. But we had no idea how much he cares about the workmanship of his crankbaits. You have to absolutely love it to dedicate the amount of time he has perfecting each model and constantly improving his paint jobs. As a special treat, he pulled a small beer flat from a closet near his paint room. In this flat we saw very unique looking shallow running crankbaits. “We haven’t decided for sure on the name,” Chambers said. “At first we were going to call it the Willy. But then we called it the EZ. Maybe we’ll call it the Big EZ. Reach in there and get you a few.”
I salvaged this story from the internet and don't recall the name of the individual who captured this history. Email me to credit. I'd be glad to know.
Since first reading about the History of Zoom baits and Ed Chambers, I came to learn that Ed had since passed away in May 2018. The following is directly from the Zoom Bait Website and is added here for a comprehensive look at Ed Chambers, his Company and the history of Zoom.
Iconic Lure Designer, Ed Chambers Sr. Passes Away at Age 78
May 8, 2018
It is with great sadness, founder of Zoom Bait Company, William Edward Chambers Sr. passed early Tuesday morning. Chambers, a famous iconic lure designer, was diagnosed with a rare form of Mantle Cell Lymphoma. After undergoing treatment for a short time, complications arose which eventually took its toll.
Mr. Chambers was a fighter his entire life, as he would never settle for anything less than perfect. If a good mousetrap existed, he’d find a way to make a better one. Striving for perfection is how he built Zoom Bait Company. Chambers started Zoom in his backyard as a hobby, which included countless hours after his day job. It began in a one-horse barn with sawdust floors. This became the foundation and backbone of Zoom Bait Company, which was founded in 1977.
Zoom was family owned and operated since day one. As the saying goes, behind every man is a great woman. Faye Chambers stood by his side making countless sacrifices in the early days as the company was just getting started. Often, she was found on the living room floor bagging worms and loading their station wagon, so she could deliver them to UPS.
The company began to grow with the help of close friends and fellow fishermen from the Athens Bassmasters. Eddie Wortham, while still in high school, was the first employee hired by Chambers. Today, Wortham still works at Zoom as General Manager.
Shortly after Chambers started the company, Zoom experienced another growth spurt. Chambers son, William Edward Chambers Jr., while still in school, stepped in and began running routes delivering worms with Wortham, across the southeast.
In 1988, Chambers realized that his hobby had turned into a big business. At this point, Chambers believed it would take the entire family to make this work. Eddie Jr., graduated from UGA and returned to the family business, while younger sister Kym pursued a nursing career. Kym graduated from college and worked as an RN for several years. Eventually, she joined Zoom to fill her mother’s shoes, when Faye decided to retire.
Chambers was a humble man, who never saw himself as famous. He was completely content working seven days a week seeking constant perfection. This was evident in his second hobby, making handmade balsa crankbaits. W.E.C. Custom Lures was his passion. W.E.C. was first born around 1992 and, by the mid 90’s, was in full swing. With the help of close friends, Chambers developed many crankbait models that are highly sought after to this day.
All who knew him will miss Mr. Chambers, but for us here at Zoom, we are honored to have had such a wonderful leader, mentor and friend.
